"If the DGCCRF shows up, what do I do?"
A flash sales specialist was displaying thousands of promotions per week without being able to prove the validity of reference prices. We built an automated, traceable verification system that's defensible in court.
“What do I do if the DGCCRF shows up?”
This question haunted a client specializing in flash sales. Thousands of products with promotions rotating every week. -60%, -70%, sometimes even -80%.
The Compliance Problem
When you display -60%, you must prove the reference price is real. Not just a number pulled out of thin air to fake a promotion.
The supplier’s word isn’t enough. The DGCCRF wants tangible proof: timestamped screenshots, extractions from official websites, documents that hold up in court.
My client had none of that. Just emails and Excel files transmitted by suppliers. Which isn’t admissible.
What We Built
We built a tool that automatically goes to supplier websites, extracts the displayed reference prices, and randomly takes timestamped screenshots of the pages.
Then an AI compares three data points: the extracted price, the price provided by the supplier, and what it sees on the screenshot.
If it matches? Automatic validation. The product can go on promotion.
If it doesn’t match? Immediate alert to the sales team. The operation is reviewed and can be suspended.
Everything is archived, traceable, and demonstrable in court.
The Result
Today, he sleeps soundly. His teams save enormous time. And if the DGCCRF shows up one day, he pulls out his evidence file in 2 minutes.
This is how an anxiety-inducing situation became a technical procedure almost 100% transparent to the sales teams.
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