"If regulators show up, what do I do?"
A flash sales specialist was displaying thousands of promotions per week without being able to prove the validity of reference prices. We built an automated, traceable, and legally defensible verification system.
“If the DGCCRF shows up, what do I do?”
This question haunted this client specializing in flash sales. Thousands of products with promotions rotating every week. -60%, -70%, sometimes even -80%.
The Compliance Problem
When you display -60%, you must prove that the reference price is real. Not just a number pulled out of thin air to fake a promotion.
The supplier’s word isn’t enough. The DGCCRF wants tangible proof: timestamped screenshots, extracts from official websites, documents that will hold up in court.
My client had none of that. Just emails and Excel files provided by suppliers. Which isn’t admissible.
What We Built
We built a tool that automatically goes to suppliers’ websites, extracts the displayed reference prices, and randomly takes timestamped screenshots of the pages.
Then an AI compares three data points: the extracted price, the price provided by the supplier, and what it sees in the screenshot.
If it matches? Automatic validation. The product can go on promotion.
If it doesn’t match? Immediate alert to the sales team. The operation is reviewed and can be suspended.
Everything is archived, traceable, and demonstrable in court.
The Result
Today, he sleeps soundly. His teams save tremendous time. And if the DGCCRF shows up one day, he pulls out his file of evidence in 2 minutes.
This is how an anxiety-inducing situation became a nearly 100% transparent technical procedure for the sales teams.
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