Your CRM has names. We add everything else.
One-time build + optional monthly maintenance.
Most CRM data is a name and an email
Your sales team works from a list. Company name, maybe a website, maybe a job title. Everything else is missing. Revenue range, employee count, tech stack, hiring activity, recent news, social presence. Without this context, every lead gets the same priority and the same pitch. We build automated pipelines that scrape the missing data from public sources, merge it into your CRM records, and score each lead based on criteria you define. Your team stops guessing which leads to call first.
Scrape what APIs won’t give you
Company websites, professional networks, industry directories, review sites, job boards. We extract structured data from sources that don’t have enrichment APIs.
Merge into your CRM
Enriched data flows directly into your CRM: HubSpot, Salesforce, Pipedrive, or any system with an API or import capability.
AI-powered scoring
Each lead scored on the criteria that matter to your business: company size, industry fit, tech stack, hiring signals, engagement history. Your team sees a ranked list, not a flat one.
Continuous or on-demand
Enrich new leads as they enter your pipeline, or run batch enrichment on your existing database. Your choice.
What most teams try first
Manual research before each call
Sales reps build context themselves.
15–30 minutes per lead. At 50 leads per week, that’s a full-time job that isn’t selling.
Enrichment SaaS (Clearbit, ZoomInfo, Apollo)
Instant firmographic data, large databases.
They cover companies in their database. Niche industries, regional businesses, and SMEs are often missing or outdated. Per-record pricing adds up fast.
Buy enriched lists from data brokers
Bulk data, immediate availability.
Stale within weeks. No custom scoring. Same lists your competitors are buying.
Built for these situations
Tell us what a good lead looks like
Describe your ideal customer profile and your CRM setup. We’ll design the enrichment pipeline.
Get a QuoteFrom bare CRM records to scored, enriched leads
Define your enrichment model
We map the data points that matter for your sales process: firmographics, tech stack, hiring signals, social presence, review sentiment. We identify the best public sources for each.
Build the scrapers
One scraper per source. Company websites, professional networks, directories, job boards, review platforms. Each extracts structured data and handles anti-bot protections.
Wire the CRM integration
Enriched data flows into your CRM. New fields, updated records, lead scores. We match scraped data to existing records and handle deduplication.
Calibrate the scoring model
AI scores each lead based on your criteria. You review the initial rankings and we adjust weights until the scores match your team’s intuition.
Deploy and iterate
The pipeline runs on new leads automatically or on a schedule for your existing database. We monitor source stability and adjust scrapers when sites change.
Why choose Stratalis
We scrape what enrichment APIs miss
Enrichment SaaS tools query their own databases. We scrape the actual sources: company websites, niche directories, regional business registries, job postings. Fresh data, not cached records.
Custom scoring, not generic firmographics
Your ideal customer isn’t defined by revenue and headcount alone. We build scoring models on the signals that actually predict conversion for your business: tech stack, hiring patterns, review sentiment, content activity.
Your data stays yours
No per-record fees. No platform lock-in. The enriched data lives in your CRM. The pipeline runs on your schedule. You own the infrastructure and the output.
Anti-bot expertise
Professional networks, company websites, and directories fight automated access. We manage proxy rotation, session handling, and rate limiting so the pipeline runs without getting blocked.
FAQ
That’s where we’re most useful. Enrichment SaaS tools have good coverage for US tech companies. For European SMEs, regional industries, or specialized verticals, their data is sparse or outdated. We scrape the actual sources where those companies are listed.
Carefully. We use rate-limited, session-managed approaches that stay within detection thresholds. For high-volume enrichment, we supplement any single source with others: company websites, business registries, industry directories, and job boards. Diversifying sources reduces risk and improves data quality.
Any CRM with an API: HubSpot, Salesforce, Pipedrive, Zoho, Close, or custom systems. We also support database-level integration and file-based delivery for systems without APIs.
Scraped at the time of enrichment. For ongoing pipelines, we re-scrape on your schedule: daily, weekly, or monthly. Stale records get flagged and refreshed.
We start with your definition of a good lead and map it to observable signals. The model scores each lead on a weighted scale. You review the initial output and we adjust until the rankings match your sales team’s judgment. No black box.